Is Ploom a vape or a cigarette?

Neither!

Ploom is a modern, considerate alternative to smoking. Unlike vaping, Ploom delivers the true taste of high-quality, expertly blended tobacco. And unlike cigarettes, Ploom technology heats tobacco without allowing it to burn. By heating rather than burning tobacco, Ploom AURA [and/or CUBE] produces overall lower levels of harmful substances compared to cigarette smoke [1]. Ploom does not produce smoke smell like a cigarette, during or after use, and does not produce tar generated by the combustion of tobacco.

So Ploom offers a cleaner experience, with no smell of smoke on your clothes, hair, or breath – just the pleasure of tobacco in the moment. Ploom lets you enjoy that pleasure with confidence.

[1] Based on machine-generated data comparing the levels of select harmful substances in Ploom aerosol relative to 1R6F reference cigarette smoke.